Privacy Protection: Can the Digital Generation Maintain Confidentiality

Privacy Protection


What Mckinsey, Gartner and Google have to say about Gen AI and Privacy Protection?

  • Generative AI could add $2.6 to $4.4 trillion annually to the global economy, according to McKinsey. Its impact is due to widespread adoption across various industries and the use of large data sets.
  • Data is a key factor, with organizations collecting huge amounts in the cloud for AI applications.
  • Gartner predicts that by 2025, Generative AI will generate 10% of all data, up from less than 1%.
  • Google surveys at Modern Security event reveals “data leakage” and “privacy” as top AI risks.
  • OWASP lists these concerns in the top 10 risks for foundational applications.

Why did Italy ban ChatGPT? Is GenAI a risk to privacy protection?

Italy’s decision to ban ChatGPT was primarily due to concerns over data privacy violations as indicated by the Italian Data Protection Authority, Garante. The ban highlighted serious issues related to the handling of personal data by AI systems like ChatGPT. Garante’s investigation pointed to potential breaches of the European Union’s General Data Protection Regulation (GDPR), focusing on the improper collection and processing of personal data for training AI algorithms, among other concerns.

Generative AI poses a unique and significant risk to privacy, making it a more concerning issue compared to traditional technologies because of the following reasons:

  • Complexity and Opacity (Black Box Issue): Many generative AI models, especially those based on deep learning, are complex and not easily interpretable even by their creators. This “black box” nature makes it difficult to understand how data is being processed and used, complicating efforts to ensure privacy and comply with regulations.
  • Permanence and Indelibility: Content generated by AI, especially false or sensitive information, can spread quickly and be difficult to remove or correct once disseminated across the internet, leading to long-term privacy issues.
  • Scalability of Attacks: Generative AI can automate and scale social engineering attacks, phishing, and other malicious activities that compromise privacy. The efficiency and effectiveness of these AI-driven attacks pose a significant risk to personal and organizational privacy.
  • Inference and re-identification attacks: AI’s ability to connect seemingly unrelated data can expose sensitive information, necessitating strong security measures.
  • Data breaches and security risks: As AI integrates deeper into systems, it becomes a bigger target for cyberattacks, leading to severe consequences like identity theft and privacy violations.
  • Potential for Misuse: GenAI can create convincing fake content, posing risks of fraud and unauthorized use of identities, leading to privacy breaches.

In summary, the convergence of generative AI’s extensive data needs, its ability to create convincing fake content, and its complex, opaque decision-making processes create a potent mix of privacy risks that are more challenging to manage than those posed by previous technologies.

How can you protect privacy while using GenAI?

Managing and protecting personal and business privacy becomes crucial. As GenAI tools like Google Bard, Microsoft’s AI integrations, and ChatGPT become more ingrained in our daily digital interactions, understanding and utilizing available data protection measures is key.

  • Access management: By managing user access, organizations can prevent identity theft, data breaches, and unauthorized entry to sensitive business information. Identity and Access Management (IAM) systems are effective in halting the spread of compromised login details, blocking unauthorized network access, and safeguarding against various cyber threats like hacking, ransomware, and phishing.
  • Encrypted Communication Channels: Secure data using encryption during transmission and while stored.
  • Regular Privacy Setting Updates: Frequently update privacy settings in GenAI tools to match updates and new features.
  • Anonymization Techniques: Use data anonymization before feeding information to GenAI to preserve privacy.
  • Staying Informed About Data Policies: Keep up-to-date with GenAI services’ data policies to make informed privacy decisions.
  • Selection of Privacy-Focused Tools: Choose GenAI tools with robust privacy and data protection features.
  • Google Bard’s Data Management: Utilize Google Bard’s options for auto-erasing, manual deletion, or indefinite data retention to manage AI data while preserving privacy.
  • Microsoft’s AI Data Management: Leverage the integrated security and privacy settings in Microsoft’s products, including GenAI tools, to control and secure data.
  • ChatGPT Web Privacy Controls: Access ChatGPT’s web privacy controls to restrict data usage for model training and manage chat history. offers Zero Trust Security for AI, enabling IT Security to efficiently manage ShadowAI, control AI access, and enforce AI guardrails. It integrates seamlessly with existing security infrastructures, supporting identity platforms like Okta, Google, Active Directory, and network security platforms from Palo Alto, ZScaler, Fortinet, enabling a smooth deployment.

If you’re interested in a deeper discussion or even in contributing to refining this perspective, feel free to reach out to us.

Lumeus Logo